We woke on Friday to the news that Amazon intends to purchase Whole Foods Market Inc. for the tidy sum of $13.7 billion. Amazon has had its eyes on the grocery chain for a while (its AmazonFresh delivery service publicly debuted in 2008), but the company’s purchase of an established grocery retailer, with more than 400 brick-and-mortar stores, signals a much bigger play. Here are four key takeaways. 

Amazon wants to sell you food: Okay, well, yes. Amazon wouldn’t have purchased a grocery store chain if it didn’t want to sell you food. Though the company has been trying for several years to break into the $800 billion grocery industry, it has struggled to do so. By buying Whole Foods, Amazon skips the tricky part of building a grocery retail brand from scratch. Whole Foods is a defined and trusted brand known for its high-quality products, and Amazon can share the chain’s credibility. 

And owning a grocery store fits into Amazon’s big plans to ultimately sell consumers “everything.” It’s not too much of a stretch to imagine how voice-ordering could be integrated into a kitchen—given that Amazon Alexa (Amazon’s voice service, like Apple’s Siri) already knows how to talk you through more than 60,000 recipes, and presumably knows what ingredients are needed for those recipes. “Alexa, order ingredients for [meal]” might not be too far off.