“The key to everything goes back to Bernie’s message,” said Josh Miller-Lewis, who serves as the deputy communications director in Vermont Sen. Bernie Sanders’ Senate office. “What we try to do is explore ways to replicate his voice to as many people as possible, and do it in new and engaging ways.”

One of those ways is this powerful Facebook video: A mother, looking into the camera, cries while speaking openly about how Medicaid cuts would harm her 16-year-old son with special needs. The video quickly cuts to a plea from another mother, who describes how Medicaid has benefited her own family, while photos of her children are overlaid on screen.

That short video, which attempts to show the human toll of repealing the Affordable Care Act, also known as Obamacare, reached 1.5 million views across Facebook and could have easily been created by digital media upstarts (like Mic). But it was produced by Sanders’ new media team, who are quietly building one of the most powerful progressive media outfits in the country.

It seems like only yesterday when the media couldn’t stop buzzing about “Trump TV”: After Donald Trump lost the election, so the theory went, he would harness his Twitter followers to build a massive new conservative media channel to take on Fox News.