Bill Gates, the businessman, made one of the world’s biggest fortunes by designing, selling and marketing computer technology. It shouldn’t come as a surprise that when it comes to climate change, he’s pushing more technology.

When wealthy people push something, the world pays attention. Practically all major media outlets covered his recent book, How to Avoid a Climate Disaster, and Gates has been interviewed dozens of times. All this pushing came with the pre-emptive caveat expressed in his book that the “world is not exactly lacking in rich men with big ideas about what other people should do, or who think technology can fix any problem.”

In his account of how elites try to “change the world,” journalist Anand Giridharadas explained: “All around us, the winners in our highly inequitable status quo declare themselves partisans of change. They know the problem, and they want to be part of the solution. Actually, they want to lead the search for solutions…the attempts naturally reflect their biases.”