Organic Consumers Association

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Biotech Industry Ups Propaganda Efforts with Undercover Ambassadors?

For related articles and more information, please visit OCA's Genetic Engineering page and our Millions Against Monsanto page.

For years now I've warned of the many potential dangers of genetically engineered (GE) foods, pointing out that such crops might have wholly unforeseen consequences.

In recent years, such suspicions have increasingly proven correct, forcing the biotech industry to up the ante of their propaganda campaign.

A recent article in the Wall Street Journal titled, "Monsanto: Battered, Bruised, and Still Growing" sets the stage for the discussion that follows. The dark heart of Monsanto has been exposed in recent years, and they're in dire need of an image makeover.

I bet they probably have the best and brightest propaganda experts on speed dial these days. In the featured article, the company is lauded for "fending off" California Proposition 37 last November, as labeling foods containing genetically engineered ingredients would be "befuddling" to consumers.

"I'd be up for the dialogue around labeling. Maybe we'll look back and say [Prop 37] was the start of a more reasonable debate. But it was a confusing proposition," Monsanto Chief Executive Hugh Grant tells the Wall Street Journal.

Grant goes on to talk about how the company is now going "back to the basics of reconnecting" with their customers, and how consistency in messaging and predictable pricing is helping turn the tide that has threatened to engulf them over the past three years.

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