Click over to TV programming that caters to black and Hispanic youth and the commercials almost exclusively push fast food, sugary drinks, bad-for-you snacks and candy, a new report shows.
Junk food comprised 86% of ad spending on black-targeted programming and 82% of spending on Spanish-language television in 2017, according to the study released Tuesday.
"These companies are not just targeting black and Hispanic kids with their advertising, but they're targeting them with the worst products," said lead author Jennifer Harris of University of Connecticut's Rudd Center for Food Policy & Obesity.
The report by the Rudd Center, a research and policy group working to combat childhood obesity, the Council on Black Health at Drexel University and Salud America! at the University of Texas Health Science Center at San Antonio analyzed the targeted advertising efforts of 32 restaurants and food and beverage companies that spent in excess of $100 million to reach children and teens just in 2017.