In a very quiet decision that received surprisingly little media attention even within the natural foods industry, the board of directors of Organic Valley recently voted 4-3 to ban the farmers which make up its 1600 small farm cooperative from selling raw milk to consumers on the side.
The company cited legal concerns and complaints from farmers regarding competition as its reasons for the decision. This is sheer and utter nonsense and a perfect example of corporate smoke and mirrors. The attorneys for Organic Valley even admit that the legal issues are nothing to worry about in actuality. And, the competition issue? It’s not farmers complaining about competition that is the true worry for Organic Valley.
The truth is the company is terrified of the surging popularity of raw milk.