Every year at about this time, public health officials and their media megaphones start up the drumbeat to encourage everyone (including half-year-old infants, pregnant women and the invalid elderly) to get a flu shot. Never mind that more often than not the vaccines don’t work, and sometimes even increase the risk of getting sick.
To buttress their alarmist message for 2018-2019, representatives from the Centers for Disease Control and Prevention (CDC) and other health agencies held a press conference and issued a press release on September 27, citing a particularly “record-breaking” (though unsubstantiated) 80,000 flu deaths last year. Having “medical experts and public health authorities publicly…state concern and alarm (and predict dire outcomes)” is part and parcel of the CDC’s documented playbook for “fostering public interest and high…demand” for flu shots. CDC’s media relations experts frankly admit that “framing” the current flu season as “more severe than last or past years” or more “deadly” is a highly effective strategy for garnering strong interest and attention from both the media and the public.