Clean Label in Focus: What Are Consumers Looking for – and Avoiding – on Food Labels?

Consumers increasingly view clean label as about more than avoiding ‘artificial’ ingredients, according to a new survey from Kerry, which also reveals that some ingredients previously considered safe bets in clean label formulations, such as natural flavors and stevia, are now viewed with suspicion by some shoppers.

October 23, 2017 | Source: Food Navigator USA | by Elaine Watson