The social media giant—which also owns and operates the popular WhatsApp, Messenger, and Instagram platforms—has become too powerful and must be confronted.

“It’s time to make Facebook safe for democracy.”

That’s the central demand behind the new Freedom From Facebook campaign, a joint project of several progressive advocacy groups who say the social media giant—which also owns and operates the popular WhatsApp, Messenger, and Instagram platforms—has become too powerful and must be confronted.

“Facebook has too much power over our lives and democracy. It’s time for us to take that power back,” argues the coalition, which includes: Citizens Against Monopoly, Content Creators Coalition, Demand Progress, Jewish Voice for Peace, MoveOn.org, Mpower Change, Sum of Us, and the Open Markets Institute.

The group’s want to see Facebook broken up into smaller parts and are launching a six-figure ad buy on Monday to call on the Federal Trade Commission to use its anti-monopoly authority to force the issue.