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Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy
Care What You Wear

Exposing the Dirty Business Behind the Designer Label

Even before it gets worn once, that new T-shirt you bought is already dirtier than you can imagine. It’s soaked through with toxic waste, factory smog and plastic debris—all of which is likely just a few spin cycles away from an incinerator, or maybe a landfill halfway around the world. Our obsession with style rivals our hunger for oil, making fashion the world’s second-most polluting industry after the oil industry.

According to the think tank Ellen MacArthur Foundation (EMF), the majority of fast-fashion products —the hyperactive production and marketing cycle fueled by high-volume, high-speed supply chains, which often bludgeon the environment while driving ultra-cheap retail market —are incinerated or trashed within a year. In the U.S., wasted leather, cloth, rubber and other scraps constitute over 8 percent of the total volume of solid waste. Global clothing consumption averages about 22 pounds annually per person, though the U.S. and Europe each average roughly triple that amount.

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