Big Pharma has discovered a unique and ruthless way of increasing their revenue dollars without cutting into their budget. Tell the American people what they are experiencing and about a pill their company has developed to solve the problem.

Suddenly, using direct-to-consumer (DTC) advertising, consumers are selling themselves on drugs to solve even the most minor problems. The U.S. is 1 of only 2 countries in the world that allow this type of advertising, and for good reason.

Only the U.S. and New Zealand have permitted a marketing bonanza that has turned the American public into a medicated mass, brainwashed into thinking that pills make all things better. This has been a boon to the pharmaceutical companies and a massive health risk to Americans.

Not only is there a correlation between the amount of money drug companies spend on DTC advertising and the brand of drug patients request from their physicians, but the data shows DTC advertising rapidly converts people into patients.¹

The US Only 1 of 2 Countries That Allow Direct-to-Consumer Advertising

As you watch a happy, smiling couple walking their dog, or riding horseback along the beach, it may be difficult to imagine the medication being advertised wouldn’t deliver on the promise.

In the middle of an opioid epidemic, it is important to ask how effective it is to declare a war on drugs and, at the same time, tell people how to get more medication from their doctors.

DTC advertising has had dangerous repercussions. Prescription advertising has demonstrated a huge increase in sales for pharmaceutical companies without a corresponding rise in benefits to health.

In fact, in health rankings published by the National Research Council and Institute of Medicine, health in the U.S. ranks last out of 17 developed countries.² Some doctors may be unduly influenced by people who are interested in using a quick-fix pill to take care of symptoms, as opposed to making lifestyle changes.