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Facebook's Zuckerberg Called Out by The BMJ for 'Incompetent' Fact Check on Pfizer Story

In an open letter to Facebook’s Mark Zuckerberg, The BMJ calls the tech giant’s fact checkers “inaccurate, incompetent and irresponsible,” saying they failed to “provide any assertions of fact that The BMJ article got wrong.”

The BMJ asked Facebook co-founder Mark Zuckerberg to remove a warning that discourages Facebook users from sharing an article about flaws in Pfizer’s COVID vaccine trial, saying the platform’s “incompetent” fact checkers are unfaily labeling stories as false.

In an open letter Friday, The BMJ editors explained how some readers are unable to post its Nov. 2 article on Facebook. Other readers have received pop-up warnings that if they choose to share “false information,” their posts may rank lower in Facebook’s news feed.

Facebook’s warning directs users to Lead Stories, a fact-checking site funded by the social media giant. Lead Stories has a screenshot of the article with a stamp over it reading “Flaws Reviewed” and a URL containing the phrase “hoax-alert.”