By July, farmers’ markets across the country are in full swing. But for many farmers’ market managers, the mid-season momentum turned to confusion and scramble on July 9, after The Washington Post reported that a change in government contracts could leave 1,700 farmers’ markets without the ability to accept SNAP dollars from low-income customers.
Nova Dia Group, an Austin-based tech provider, processes up to 40 percent of all farmers’ market SNAP transactions nationwide. But two weeks ago, they announced they would discontinue the service on July 31 (this deadline has since been extended by another month). While Novo Dia has largely received the brunt of everyone’s frustrations these last two weeks, it hardly seems their fault. Instead, the debacle exposes a tangle of federal, state, and private entities and a failure to coordinate government technology in a rapidly evolving landscape.
SNAP customers use Electronic Benefits Transfer (EBT) cards just like a credit card.