The fashion industry is considered to be one of the most polluting in the world. Its material-intensive business model relies heavily on our addiction to overconsumption and feeds the destruction of the planet.
There is one way to solve the problem: slowing down fashion. We need a model that doesn't compromise on ethical, social and environmental values and involves customers, rather than encouraging them to binge buy ever-changing trends.
At Milan Fashion Week this year, Greenpeace Italy decided to give the podium to the pioneers of sustainable fashion, who are changing the way we wear our clothes. These are the companies behind some of the examples from the Greenpeace Germany report Fashion at the Crossroads.
We chose to highlight the three most important ways to create clothes that don't harm the planet: Make it last, Make it right, Make it different.
1. Make It Last
Hilke Patzwall from Vaude
"One of our key problems is too much consumption. It's important to inform consumers about all the consequences of fast fashion, but it is even more important that the industry takes on their responsibility. As a brand, we need to make products with a physical and emotional durability, and provide the infrastructure so that consumers can live up to slowing the loop."