Food Marketing to Kids and People of Color: It Needs to Stop
A coalition of 21 leading advocacy groups, led by Fairplay, a nonprofit children’s advocacy group, and the Center for Digital Democracy, has filed a petition with the Federal Trade Commission to stop online platforms from manipulating children into spending excessive time online. The petition describes how the vast majority of apps, games, and services popular with kids.
April 1, 2023 | Source: Food Politics | by Marion Nestle
Two items about inappropriately targeted marketing.
I. Online marketing to kids
A coalition of 21 leading advocacy groups, led by Fairplay, a nonprofit children’s advocacy group, and the Center for Digital Democracy, has filed a petition with the Federal Trade Commission to stop online platforms from manipulating children into spending excessive time online.
The petition describes how the vast majority of apps, games, and services popular with kids:
• Generate revenue primarily via advertising
• Employ sophisticated techniques (e.g., autoplay, endless scroll, and strategically timed advertisements) to cultivate lucrative long term relationships between minors and their brands.
• Use platforms like TikTok, Twitter, YouTube, Facebook, Instagram, and Snapchat to keep kids online.
• NYT account NYT on advocacy on adv to kids
The New York Times has a story on this report.
I. Online marketing to kids
A coalition of 21 leading advocacy groups, led by Fairplay, a nonprofit children’s advocacy group, and the Center for Digital Democracy, has filed a petition with the Federal Trade Commission to stop online platforms from manipulating children into spending excessive time online.