While the federal GMO labeling law was being debated, one of the more controversial aspects was the provision that allowed brands to use a smartphone-scannable QR code, a digital link or a number to get text-messaged information as the sole source of a disclosure. Opponents argued that these methods were insufficient. Not all consumers have access to smartphones as they shop, there is not always internet access in grocery stores, and many people do not know that they can get information about a product by scanning QR codes.
The court essentially agreed with that argument. Leaders from the groups that filed the lawsuit — the Center For Food Safety, Natural Grocers, Citizens for GMO Labeling, Label GMOs, Rural Vermont, Good Earth Natural Foods and Puget Consumers Co-op — hailed the decision as a victory for transparency.