Organic Consumers Association

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GMO Transparency: One-Year Update : Whole Foods Market

For Related Articles and More Information, Please Visit OCA's Genetic Engineering Page and our Millions Against Monsanto Page.

It's been a year since Whole Foods Market pledged to label products in our stores by 2018 so our customers can tell whether they contain GMOs (genetically modified organisms). In the last 12 months, we've made a lot of progress towards our goal of total GMO transparency and I'm excited to share that with you here.

There is a lot of work going on behind the scenes to implement a change of this magnitude. To get started, we first had to decide what standards we would put in place to track GMO transparency. Third-party verification is important for any non-GMO claims, so we've taken a strong stand: If a product in our stores is labeled non-GMO, it must be either:

Certified organic (since the organic standard prohibits the use of GMO ingredients already); or 

Verified by the Non-GMO Project.

That's it. We are serious about the claims made on the products you buy.

With the standard in place, our supplier partners were able to leap in with amazing work on product innovations, updates and changes. We're finding more and more food producers becoming interested in making the transition to going certified organic, non-GMO or both. Since we announced our GMO transparency goal last year, the Non-GMO Project has enrolled more than 10,000 products and verified 4,622 products, representing 1,500 different brands.

Right now, we have more than 6,000 products represented by more than 500 brands that are sourced non-GMO. And of our own 365 Everyday Value® line of products, more than two-thirds are either certified organic, Non-GMO Project Verified, or both, which is a ten percent increase since our announcement a year ago. And we are making progress in our prepared foods too. For example, we only use Non-GMO Project Verified canola oil in foods prepared in our kitchens. Buyers for each department in our stores are examining the products we carry and how they can continue to move towards meeting our 2018 deadline.

And we are going beyond finished packaged products with a focus on meat, dairy, eggs and fish. To be labeled as non-GMO or organic, animals providing these products must be fed Non-GMO or organic feed. We are working within the farming and aquaculture industries to explore new sources of non-GMO and organic feed. In turn, this has encouraged some farmers to transition to growing Non-GMO and organic crops. By 2018 we should have a good selection of non-GMO fed animal products and are still deciding how we will label products from animals that have eaten GMO feed.    
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