Regenerative Organic Certified was not launched as a greenwashing campaign or marketing scheme. It was launched as an effort to address some of the most complex problems of our times. That is why we call this the Journey to Regenerative Organic Certification, not the Arrival at Regenerative Organic Certification. The process is challenging, enriching, and completely inspiring.
On March 8th, six pilot panelists joined us at Expo West from three hemispheres, and shared the stories of their Journey to Regenerative Organic Certified, pillar by pillar. As they shared a tiny glimpse into on-the-ground successes, they also offered up the gritty challenges they are facing. It was our request for them to share these side by side, and fully aligns with the transparency required to find the solutions that will move ROC forward.
What we know is that, as a global certification, it's not all apples-to-apples across all three pillars of soil regeneration, animal welfare, and social fairness.