While organic is still more expensive, its premiums have fallen
U.S. shoppers are still paying more for organic food, but the price premium is falling as organic options multiply.
Last year, organic food and beverages cost an average of 24 cents more per unit than conventional food, or about 7.5 percent more, according to Nielsen. That was down from a 27 cent, or 9 percent, premium in 2014.
There’s a lot of variation within those numbers. The average price for a gallon of organic milk — $4.76 — is 88 percent higher than the $2.53 shoppers pay for a gallon of regular milk. Organic eggs have an 86 percent premium. At $4.89 per loaf, organic bread is double the cost of regular bread.
Parents buying organic baby food, on the other hand, pay just 3 percent more than they would for conventional baby food. In mid-January, a bunch of organic kale was 5 percent more than organic kale, according to the U.S. Department of Agriculture.