Something was different about a lot of the Hershey’s kisses in your stocking this year: The popular chocolates no longer contain sugar made in Minnesota.
For decades, the Hershey Co. has used sugar made from both sugar beets and sugar cane, but it decided earlier this year to stop buying beet sugar because it comes from genetically modified, or GM, seeds that some consumers don’t like.
Hershey, with 2014 sales of $7.4 billion and more than 80 brands of candy sold around the world, was a huge customer for beet sugar farmers, and its decision was significant enough to be noted earlier this month at two annual shareholder meetings of sugar beet cooperatives.
David Berg, president and CEO of American Crystal Sugar in Moorhead, Minn., the nation’s largest sugar beet co-op, told members gathered in Fargo, N.D., that the anti-GM movement is one of the industry’s biggest challenges. And Kurt Wickstrom, president and CEO of Minn-Dak Farmers Cooperative in Wahpeton, N.D., said that anti-GM groups are a real threat whose claims need to be countered.
Hershey communications director Jeff Beckman confirmed that the kisses and many other products stocked on shelves since Halloween no longer contain beet sugar. The company also is transitioning away from artificial to natural ingredients, he said.
“More than three-quarters of the sugar we are using today is cane sugar,” which is not genetically modified, he said, “and as we get into 2016, our expectation is to be at or near 100 percent.”
No matter how or where the company sources the sugar, it’s still just going to say “sugar” on the product ingredient labels, he said.
Beckman said the sourcing switch has nothing to do with the safety of beet sugar, and the company’s website contains references to numerous scientific groups that have concluded that GM sugar is safe to consume.
“This is really just a matter of listening to and being responsive to what consumers want us to put into their products,” he said.