The students at Westmeade Elementary School worked hard on their dragon. And it paid off. The plastic bag receptacle that the kids painted green and outfitted with triangular white teeth and a “feed me” sign won the students from the Nashville suburb first place in a recycling box decorating contest. The idea, as Westmeade’s proud principal told a local TV news show, was to help the environment. But the real story behind the dragon — as with much of the escalating war over plastic waste — is more complicated.

The contest was sponsored by A Bag’s Life, a recycling promotion and education effort of the American Progressive Bag Alliance, a lobbying group that fights restrictions on plastic. That organization is part of the Plastics Industry Association, a trade group that includes Shell Polymers, LyondellBasell, Exxon Mobil, Chevron Phillips, DowDuPont, and Novolex — all of which profit hugely from the continued production of plastics.