People are still asking me about the Impossible Burger. I tell them there are so many reasons not to eat it. Let’s discuss some of them.
Earlier this year, the manufacturers of the controversial veggie burger just announced that in the future, due to “high demand” for the product, its plant-based patties will be made using GMO soy.
The formula change was made to ensure the smooth rollout of the Impossible Burger in Burger King restaurants. The soy formulation is apparently better able to withstand Burger King’s trademark flame grilling. As a result, in early in 2019, Impossible Foods dumped the textured wheat protein it had been using and replaced it with soy protein concentrate instead.
Pat Brown, founder and CEO of Impossible Foods, publicly defended the move. But a closer look reveals that Brown’s claims about the healthfulness and sustainability of “Impossible Burger 2.0” just don’t stack up.