Hollywood actress Jessica Alba’s Honest Company seemed to be well on its way to becoming a consumer goods empire.
In 2015, the starlet made the cover of Forbes for creating a billion-dollar company – which today is valued at $1.7 billion – that focuses on non-toxic, organic products. And she did it in just six years, which is something that attracted the attention of big corporations like Unilever and Proctor & Gamble. The two corporate giants were reportedly in talks to acquire Honest last year.
But along with the fast growth came growing pains –and they keep coming. After facing lawsuits over some of the ingredients used in its products, this week Honest Company announced a recall of its organic baby powder due to concerns it may cause skin irritation. One brand expert said even if the company is out in front of the complaint this time, it’s not good for business.