For decades, Coca-Cola has burnished its public image as an environmentally caring company with donations to recycling nonprofits. Meanwhile, as one of the world’s most polluting brands, Coke has quietly fought efforts to hold the company accountable for plastic waste.
Audio from a meeting of recycling leaders obtained by The Intercept reveals how the soda giant’s “green” philanthropy helped squelch what could have been an important tool in fighting the plastic crisis — and shines a light on the behind-the-scenes tactics beverage and plastics companies have quietly used for decades to evade responsibility for their waste. The meeting of the coalition group known as Atlanta Recycles took place in January at the Center for Hard to Recycle Materials in Atlanta’s south side.
Among the topics on the agenda for the recycling experts was a grant coming to Atlanta as part of a multimillion-dollar campaign Coke was launching “to boost recycling rates and help inspire a grassroots movement.” But it quickly became clear that one possible avenue for boosting recycling rates — a bottle bill — was off the table.