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A Look at the Naturally Occuring Standards R&D Program



Posted by the Organic Consumers Association




The Naturally Occurring Standards Group (NOSG) is dedicated to advancing the understanding of naturally occurring health and regeneration in humans and throughout nature by establishing Naturally Occurring Standard (NOS) research studies and protocols for all health-impacting natural materials used in consumer products, including vitamins, nutritional supplements, medicines, and food.

The purpose of our research program is to develop clear scientific methods that distinguish NOS materials from those that are synthetic or un-natural and to demonstrate the natural benefits and ascendancy of NOS materials and products through qualitative and quantitative means.

The NOS research program includes potential research on all presumed NOS products and materials that will include the integration of existing methodologies and research as well as the development of new testing methods and means of quantification, qualification and analysis.

The NOSG intends to reveal by scientific investigation, analysis, classification, testing, clinical and independent studies, and by the development of special standardization methods, the unique qualities, and effective quantities of all potentially qualified NOS materials, ingredients, and finished consumer products.

Current NOS Research: The NDI as an alternative to the RDA

The NOSG's current research project is the development of a new set of vitamin, mineral, and nutrient food supplement standards that we call "Natural Daily Intake" or NDI.    Unlike the Recommended Daily Allowance standards (RDA or RDI) the NDI will be based upon research that is focused upon NOS nutrients quantities and potencies as found only in 100% organic1 and non-GM whole foods and botanical sources including full-spectrum extracts rather than those from synthetic or non-organic sources or from isolated and concentrated natural sources divorced form their naturally occurring sources and complexes.   The NDI project will entail a full range of NOS nutrient protocol based studies including human clinical trials and research.

The NDI research project also includes the identification of specific NOS nutrients such as real, whole complex vitamins and minerals using established and non-conventional laboratory methods and protocols. 

The next wave in nutraceutical evolution involves a shift of focus towards naturally occurring nutrients and nutrient potencies. This is in direct opposition to a century of historical attention (certainly since the 1906 Pure Food and Drugs Act) given almost exclusively to synthetic nutrients and synthetic or non-organic potencies.

The time has come where both the consumer and the marketplace need scientifically established informational tools and standards to discriminate between synthetic or non-organic nutrients and those that are NOS.

NOS vitamins and minerals of significant potencies and derived exclusively from botanical and food concentrates are now coming forward.  NOS Vitamin and Mineral potency sources are not isolates, synthetics, analogues, or spiked mediums and therefore, NOS testing quantification and qualification of complex whole nutrients must be established to understand their actual efficacy and ascendancy over synthetic or non-organic quantities of vitamins, minerals, or nutrients.

The NDI will be based upon research that is focused upon NOS nutrient quantities and potencies as found only in 100% organic and non-GMO whole foods and botanical sources and concentrates rather than those from synthetic or non-organic sources.   All NDI studies and human clinical trials will be based upon NOS related and developed nutrient protocols and reference standards.

An important part of establishing the NDI standard will be the demonstration of the efficacy of NOS nutrient potencies and their superior usefulness for human nutrition as compared to current RDA/RDI synthetic standards potencies.

The NOSG will take a phased approach to this research project.

First Phase of NDI Research:
Protocols and testing methods for basic nutrients such as vitamins are being developed as a fundamental part of the NDI research project.  These testing methods are necessary to identify and distinguish between nutrients that are naturally occurring and those that are synthetic.

Positive identification testing of nutrients, as per the nutrient classifications above, begins with the identification of synthetic vitamins from synthesized sources vs. natural vitamins from NOS sources.   For example, the identification of vitamin C as coming from petroleum sources (e.g. sodium ascorbate), fermented process sources (e.g. ascorbic acid from corn sugar) and Naturally Occurring sources (full spectrum vitamin C from Amla berries or Camu Camu).

Second Phase of NDI Research:
Natural Daily Intake nutrient potencies with emphasis on qualification will be assessed.  We will research and help to determine how and why smaller amounts of NOS nutrients are required for healthy effectiveness as opposed to those from synthetic sources. Assessments of  nutrient impact on human and animal health will also be made.

Third Phase of NDI Research:
Full development of NDI nutrient recommendations and an NDI index for nutritional maintenance of human health will be developed with emphasis on quantification of minimum NDI nutrient values.

The initial estimated time for the completion of the NDI Research project is five years. (Time table includes all research and human studies.) The initial estimated cost of the NDI Research project is five million dollars (USD).

We invite you to participate in and support current NOS research projects with your scientific contributions and tax-deductible donations.  We are open to co-development and participation in any new proposed NOS projects and related joint ventures.

visit the NOSG at