The corporation’s zero emission goal is based on technological advances that have lowered the cost of electric vehicles and policies requiring emissions cuts, analysts say.

General Motors, the largest U.S. automaker and long a king of gas guzzlers, has a new aspiration: The corporation wants to stop selling gasoline and diesel vehicles by 2035.

The goal, announced on Thursday, is in line with GM’s recent actions indicating a desire to move away from internal combustion engines and invest heavily in electric vehicles, but it’s still a striking change for a company that has built much of its brand image and profits on SUVs like the Chevrolet Suburban and Cadillac Escalade.

GM’s push to eliminate tailpipe emissions is part of a larger plan by the company, also announced on Thursday, to get to carbon neutrality by 2040.

With the new timetable, GM joins Volkswagen as among the largest makers of gasoline vehicles to announce a fundamental shift to cut emissions. Analysts attribute the change to advances in technology that are making EVs more affordable and a global policy trend toward requiring companies to cut emissions.