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Manufacturer Promotes Organic-Based Supplements and Foods as 'China-Free'

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Frank Davis is proud that his company's whole food products, made with organically grown U.S. ingredients, are not only safe, but does a body good.

And he's ready to draw that distinction against imported foods from one country in particular, preparing to roll out a "China-Free" label to show consumers none of its ingredients come from the communist state.

The company sells whole food nutritional supplements for consumers and their pets. It also sells one-year emergency food supply and 144-hour emergency supply packages.

Davis wants to distinguish his whole foods-based products, made with organically grown ingredients, with those made from synthetic materials in laboratories overseas.

"The reason we keyed in on the China thing was the number of headlines [about contaminated products linked to Chinese manufacturing], and the fact that about 80 percent of all Ascorbic acid (Vitamin C) is from China," Davis told Sustainable Food News.

He also said copious amounts of B-12 and E vitamins are also manufactured in the communist state to be sprayed-on foods or supplied as capsule supplements.

Davis pointed to the ubiquitous use of supplements in everything from breakfast cereals to pasta to milk, fortifying traditional foods with sprayed-on chemicals made in laboratories, much of it in China.

"Whether it's from China or anywhere else, if consumers are taking vitamins in synthetic form, it's not doing the good that they think it's doing," he told SFN.

He claims his products are the most complete product, providing all the nutrients a body needs for a healthy immune system.

For instance, the company's Kids Komplete shakes provide six daily servings of organic fruits and vegetables with ingredients including organic carrot juice, organic spinach juice and organic kale juice.

Davis said he's "weighing his options" regarding if or when the China-Free label will be affixed to product packaging. He's also considering a much wider advertising campaign with the new label.

"We're still debating that," he told SFN. "We have a PR firm that, actually, is pushing us hard to go in that direction."

China has tried to rein in substandard food and drug makers, and just last month a government agency said it shut down 152,000 food processors in 2006 alone.