Several months ago, Missouri became the first U.S. state to regulate product labels with the term “meat” on them. Now Nebraska lawmakers are looking to do the same.
Nebraska’s farm groups are pushing for protection against “fake meat”—products that are plant-based, insect-based, or lab grown. If a proposed bill becomes law, it would be a crime to promote or sell a product as meat that doesn’t come from livestock or poultry, the Associated Press reports.
Nebraska is one of the nation’s top states for the production of livestock, and related sales generate an estimated $12.1 billion for the state’s economy, according to the U.S. Department of Agriculture’s 2016 data. The state also produced the most red meat in 2017 and had the most feed cows last year, according to the AP.
It would make it a crime to advertise or sell something “as meat that is not derived from poultry or livestock.”