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No, the Organic Label is Not a Marketing Scam

What’s the Truth About Organic?

Organic farming isn’t new. For as long as people have been growing food, natural and organic methods were the norm.

What’s new is organic’s substantial value in the modern marketplace. And that radical change has occurred in just the last 30 years.

In 1990, Congress passed the Organic Foods Production Act, a novel piece of legislation authorizing the creation of federal standards for organic production. For the first time, organic arrived on the national stage.

Since then, the market for organic food and products has exceeded all expectations.

Despite skepticism and pushback from conventional industries, today more than 82% of American households purchase organic products. As of 2018, the organic market is worth more than $50 billion in the U.S. alone, and it continues to grow at a rate that far exceeds other categories.1

But with explosive growth has come confusion over what exactly “organic” means, and whether organic is truly worth the price premium.

Our answer? Absolutely.

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