FOR IMMEDIATE RELEASE
May 12, 2015
Contact: Katherine Paul, Organic Consumers Association, email@example.com, (207) 653-3090; Beth Bond, firstname.lastname@example.org (404) 578-2414
OCA Joins with Organic-Friendly Brands to Host National Social Media “March” Against GMOs
The #1MilNonGMO Social Media March will attempt to garner 1 million social media impressions to raise awareness about the negative impacts of GMOs
FINLAND, Minn. and ATLANTA –The Organic Consumers Association (OCA) today announced that it will join the national organic and all-natural food and wellness brands that have banded together to raise awareness about GMOs and their negative effects on health and the environment. These national brands, led by Little Me Tea, are hosting a Social Media “March” across the major social media outlets with the goal of creating 1 million online impressions in the month of May. The campaign will raise awareness about the dangers of GMOs, the importance of honest labeling, and how to become a more informed consumer. Using the hashtag, #1MilNonGMO, these companies will start the online conversation and encourage others to join in by sharing, posting, and commenting across Facebook, Twitter, Pinterest, and Instagram.
Spearheading the Social Media March is Little Me Tea, the healthy tea and juice box for kids, a wholesome and nutritious, USDA Organic beverage verified by the Non-GMO Project. Mom creator and entrepreneur, Melinda Hicks, rallied the support of like-minded businesses that strive to enhance the health and wellness of their customers through thoughtful ingredient selection. Participating brands include: Bitsy’s Brainfood, Sally B’s Skin Yummies, Marigold Foods, Sow True Seed, Bare Belly Organics, Yummy Spoonfuls, Slush Naturals, Harvest Soul Chewable Juices, and Fig & Flower. Rounding out initial support for the March is the New York-based non-profit, Birds Nest Foundation, and nationally recognized environmental non-profit, Captain Planet Foundation.
“As entire countries call for bans on Monsanto’s Roundup herbicide, consumers call for labels on GMOs, and companies like Chipotle respond to consumer demand for healthy, nutritious, pesticide- and GMO-free foods, the biotech industry is ramping up pressure on politicians in an attempt to keep Monsanto’s empire from crumbling,” said OCA’s international director, Ronnie Cummins. “We have to keep pushing back, and both the March against Monsanto, and Social Media March provide perfect opportunities to let Monsanto, and our lawmakers know that we are not going away.”
“GMOs in our food system are not only an environmental issue but more importantly, a healthy family rights issue,” said Hicks. “Every Mom and Dad has the right to know what is in their child’s food and beverages so that they can make the best decision for the health of their family.”
The brands determined that a Social Media March had the greatest capacity to reach a broad, connected audience eager for more information on the controversial issue of GMOs. The March would also have a lasting effect as pins, tweets, and blog posts are archived on the Internet.
The Social Media March will start on May 1, 2015 when the hashtag, #1MilNonGMO, will be used on daily Facebook posts, Tweets, Pins, and Instagram posts. The goal is to reach 1 million social impressions by May 31, 2015. Critical to the campaign’s success is the sharing, reposting, and commenting of content that contains the #1MilNonGMO hashtag.
For more information about the #1MilNonGMO Social Media March, the participating companies, and how you can be involved, visit: www.littlemetea.com/1MilNonGMO.
About #1MilNonGMO Social Media March
Led by Atlanta-based beverage brand, Little Tea Me, the #1MilNonGMO Social Media March features national brands that stand against GMOs, including Bitsy’s Brainfood, Sally B Skin Yummies, Marigold Foods, Sow True Seed, Bare Belly Organics, Yummy Spoonfuls, Slush Naturals, Harvest Soul Chewable Juices, and Fig & Flower. During the month of May, these brands will raise awareness about the dangers of GMOs, the importance of honest labeling, and how to become a more informed consumer through 1 million social impressions across Facebook, Twitter, Pinterest, and Instagram. For more information, visit: www.littlemetea.com/1MilNonGMO.
The Organic Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The Organic Consumers Fund is a 501(c)4 allied organization of the Organic Consumers Association, focused on grassroots lobbying and legislative action.