Organic Consumers Association

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Only 2 Countries Permit Direct to Consumer Drug (DTC) Ads - The US is One of Them

For related articles and more information, please visit OCA's Health Issues page and our Appetite For a Change page.

Mood swings, weight gain, joint pain, tummy problems―you name the ailment, there's a pill for it. And you, the American consumer, are helping Big Pharma sell it. Don't believe it? Well, it's happening right before your eyes, and believe it or not, the United States is one of only two countries in the world that allows this to happen.

A "Disgusting, Dishonorable" Way to Create Sales   Legal in Only Two Countries

What I'm talking about is direct-to-consumer (DTC) advertising, that barrage of ads you see on TV and in magazines and newspapers, or on the radio and Internet. They're ads telling you to run right out and ask your doctor if this or that pill would be right for you.

Some drug companies have even taken to advertising highly specialized medical devices, like heart stents.

It's a marketing bonanza that's turned America into a medicated mass of people who've been brain-washed into thinking that taking pills will make everything better―even for ailments you might not have. But it's a brilliant move for Big Pharma, who has now turned the consumer into their very own sales rep, and a persuasive one at that. Not only is there a correlation between the amount of money drug companies spend on DTC advertising and the brand of drug patients request from their physicians, but the data shows DTC advertising rapidly converts people into patients.


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