Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy
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Organic Sales $29 billion in 2010 - Organic Fruits and Veggies Now 12% of Grocery Market

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The organic industry grew at a rate of nearly eight percent in 2010, bucking the current trend whereby "flat is the new growth" for many other segments of the economy. Further, some sectors of the organic market enjoyed annual growth of well over 30 percent, the Organic Trade Association (OTA) revealed in releasing findings from its 2011 Organic Industry Survey. In 2010, the organic industry grew to over $28.6 billion.

"While total U.S. food sales grew by less than one percent in 2010, the organic food industry grew by 7.7 percent," said Christine Bushway, OTA's CEO and Executive Director. "Consumers continue to vote with their dollars in favor of the organic choice. These results illustrate the positive contribution organic agriculture and trade make to our economy, and particularly to rural livelihoods," Bushway said.

She added, "The good news is that even as the economic recovery crawls forward, the organic industry is thriving and hiring." In 2010, 40 percent of surveyed organic companies reported positive full-time employment growth. Companies with fewer than five employees were least likely to add full-time employees (23 percent). About half of companies with more than 50 employees experienced positive full-time employment growth. What's more, in 2011, 46 percent of respondents anticipate an increase in employment over 2010 levels. In addition, 50 percent expect employment to remain even, and only five percent foresee a decrease.

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