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Pepsico's 'Naked Juice' to Feel the Pain After Boycotting Prop 37

For related articles and more information, please visit OCA's Genetic Engineering page.

Naked Juice is the next company to feel the hurt, after their parent company, Pepsico, contributed $2.5 million against Proposition 37, the ballot initiative for mandatory GMO labeling in the recent elections.

Digital Journal reported recently on the attack on Cheerios' Facebook page, in retaliation for General Mills' support of the "No on Proposition 37" campaign.

Now there is yet another company feeling the strain. Did you know that Pepsico owns some of your favorite "organic" and "natural" brands, including Naked Juice, Tostitos, Tropicana, Tazo, Looza, Izze, Sabra, Smartfood, Stacy's, Mother's and Near East?

And that Pepsico contributed $2.5 million against GMO labeling in the recent elections in California?

Well now, Organic Consumers Association has started a campaign against Naked Juice and is calling on consumers to boycott the product. Concerned citizens can send an email to Mike Torres, senior director of communications for PepsiCo, telling him they're all done buying Naked Juice - or any other Pepsi brand - until PepsiCo and Naked Juice support GMO labeling and product transparency.

Anti-GMO protesters and activists are also invited to share their thoughts and speak their minds on the Facebook page for Naked Juice, and will find plenty of company amongst all the comments already pouring in.

On top of this, it is interesting to note that Naked Juice is the subject of a class-action lawsuit for fraudulently promising that its beverage products are "100% juice," "all natural," and "non-GMO." According to the lawsuit, Naked Juice uses soy ingredients that are genetically engineered "by design or by contamination." (Naked Juice doesn't use certified organic or verified non-GMO soy.)
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