Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy
  • Purple flower
  • asian farmer
  • veggie market
  • african wheat farmer
  • woman harvesting
  • allium
  • 3 lambs
  • apple
  • apple
  • apple vendor
  • apples in basket
  • apples on tree

Prop. 37 is in Dead Heat Amid Ad Blitz

For related articles and more information, please visit OCA's Genetic Engineering page, Millions Against Monsanto page and our California News page.



SACRAMENTO - Once riding high, Proposition 37, the statewide ballot measure to label genetically engineered foods, has seen its voter support plummet during the last month, and a new poll shows the high-stakes battle now is a dead heat.

After a barrage of negative television advertisements financed by a $41-million opposition war chest, a USC Dornsife / Los Angeles Times poll released Thursday showed 44% of surveyed voters backing the initiative and 42% opposing it. A substantial slice of the electorate, 14%, remains undecided or unwilling to take a position.

The critical drumbeat of television advertising is having a big effect, voters said. The anti-Proposition 37 spots "made me start looking more into" the issue of genetically engineered plants, said Josie Prendez, 63, a retired school employee in Fresno. She said she concluded that farmers should not be hit with more regulations.

Like Us on Facebook

Translate

English French German Italian Portuguese Russian Spanish