Sustainable Pulse Interview with the founder and Chief Hemp Officer of RE Botanicals, John Roulac.
John is a long-time advocate for healthy people and ecosystems, with expertise ranging from home composting and natural healing to forestry and hemp agriculture. John has authored four books on hemp and composting, with combined sales of more than one million copies. He helped jumpstart the modern home-composting movement in the early 1990s. He has written over 10 articles in the past 4 years on healthy soils, oceans and climate change.
He founded the organic superfoods brand NUTIVA in 1999 with 500 hemp bars and Inc. Magazine selected NUTIVA as one of fastest growing companies in the United States for 7 years in row. John stepped down as CEO in 2017. In 2018, he founded RE Botanicals™, The Pure Organic Hemp Apothecary™.
What made you decide to focus your energy on setting up RE Botanicals after your successful time as CEO at Nutiva?
I was watching the fast-growing hemp CBD market being dominated by the pot mavens with the knowledge that the issues of soil health, organic farming, non-GMO processing and botanical integrity were sadly not being addressed by the existing players.