Organic Consumers Association

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Redefining Local

For Related Articles and More Information, Please Visit OCA's Organic Transitions Page and our Oklahoma News Page.

What does "local" mean when you live on a remote farm or ranch?

It's an important question because going "local" has significant benefits: it gives us access to fresh, healthy food; it reduces our carbon footprint and lessens our dependence on fossil fuels; it keeps money circulating in the local economy where its multiplier effect can be large; it builds a sense of community among all participants; and it pokes globalization in the eye.

Good stuff, but when we talk about "local" we almost always mean from the perspective of a city resident, i.e., those products grown or made closest to a customer. Farmer's markets are a good example. "Local" in their case means a radius around a point (the market) located in a city or suburb. This means participation is limited to those farms and ranches who can afford the time and money to drive into town every weekend. In other words, from the perspective of a city resident, anybody selling produce at a farmer's market is "local."

However, if you live on a remote farm or ranch, especially out West where the distances to potential markets can be staggering, "local" looks very different - especially with the high price of diesel. Without a Santa Fe or Denver or Portland nearby, how can an organic farmer or grassfed beef rancher participate in the burgeoning local food movement and reap its benefits?

Fortunately, the Oklahoma Food Cooperative has come up with an ingenious solution: redefine "local" to include the entire state - with significant help from the Internet. They do this in two ways: first, it is a producer and consumer cooperative, i.e., rural farmers and ranchers and urban consumers gathered under one umbrella. Second, the buying and selling between the two groups takes place in a virtual marketplace, which is where the Internet comes in.      

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