We are so excited to finally debut a new documentary project, sponsored by Joyce Farms, produced by Finian Makepeace of Kiss the Ground and featuring Dr. Allen Williams, Ph.D, Joyce Farms’ Chief Ranching Officer and a leading expert in soil health and regenerative agriculture.

A Regenerative Secret pulls back the curtain on Concentrated Animal Feeding Operations (CAFOs) and their detrimental impact on our ecosystem. More importantly, it offers an incredible alternative that most farmers, producers, chefs, and consumers aren’t even aware of yet – regenerative agriculture.

In the video, Finian visits Allen Williams’ farm in Alabama, where Allen demonstrates how regenerative methods can completely restore soil health, and at a rate that we previously never thought possible. These methods can also help reverse climate change by pulling excess carbon out of the atmosphere and putting it back in the soil where it can be used.