Today, Green America's GMO Inside campaign launched a major push – "Smucker's: Make PB&J Great Again" – to get The J.M. Smucker Company, America's iconic producer of Smucker's jams, jellies, and Jif peanut butter, to phase out the use of genetically engineered ingredients (GMOs) and transition towards organic products.

The new campaign website (www.gmoinside.org/smuckers) and Facebook page (www.facebook.com/GmoInside) call on Smucker's to stop sourcing GMO ingredients for their products, and to use a third-party verifier to ensure that fruit spreads and peanut butters produced by Smucker's are all non-GMO.

The new push comes as Smucker's this week posted a 7 percent decline in net revenue, and non-GMO products continue to see strong growth. Polls show that half of all Americans seek to avoid GMOs.

"Millions of people enjoy peanut butter and jelly sandwiches," said Michael Stein, Food Campaign Manager at Green America. "Yet they may unwittingly be consuming GMOs produced with toxic inputs.

Smucker's should be clearly labeling products that contain GMOs to provide the transparency demanded by American consumers. As Americans increasingly seek out organic and non-GMO products, Smucker's must transition away from GMOs and increase organic offerings. Smucker's can't afford to alienate more than half of its customers."

The J.M. Smucker Company has been working hard to keep consumers in the dark about GMOs in food products. The company spent over $1 million to fight against various state and federal mandatory GMO labeling initiatives.

Green America's GMO Inside campaign has called out The J.M. Smucker Company in the past for the company's funding of opposition to GMO labeling ballot initiatives. With the passage of the Dark Act, a federally mandated GMO labeling bill, GMO Inside is now working hard to pressure Smucker's to remove GMOs from its products, seek third party non-GMO verification, and transition to more organic and sustainable products. Additionally, GMO Inside is pushing Smucker's for clear on-package GMO labeling until the company can transition away from GMOs.