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Stella McCartney: 'Only 1% of Clothing Is Recycled. What Are We Doing?'

The designer’s ethical stance made her a style outsider – but now the industry is finally catching up. Ahead of a new V&A show, she talks about reclaiming her name, the joy of nature and the trouble with fast fashion

Stella McCartney is a designer, a businesswoman and an environmental activist, but of the three, she says, fashion will always come first. “It has to, you see. Because the only way for me to start the conversation I want to start is by making a product that you want to buy and that you are going to spend your hard-earned money on. If the product is rubbish, then there is no conversation to be had. If I don’t have a successful business, then I’m an environmentalist who happens to be Paul McCartney’s daughter, and that is a conversation which lasts about three seconds. No one is going to come back for more of that chat.”

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