Partnership with Other Half Processing is brand’s latest commitment to help reduce its carbon footprint and build a greener future

Global outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

Ranchers and farmers who use regenerative grazing practices manage their cattle in a way that mimics the natural movement of herd animals. Such grazing allows for more rest and re-growth of grasses, which can lead to better food for livestock and healthier soil, as these grasses pull carbon out of the atmosphere and store it in the ground. In theory, this makes the land more productive with greater resistance to both drought and heavy rain.

Through this pilot, Timberland will source traceable hides from regeneratively grazed cattle in the U.S. for select footwear and accessory collections set to hit the market in fall 2020. This partnership builds upon Timberland’s longstanding commitment to make products responsibly and help influence widescale change. In 2005, Timberland co-founded the Leather Working Group, in an effort to minimize the negative impacts associated with leather tanning for not just its own production, but the industry as a whole.