(NaturalNews) The American Medical Association (AMA) is upping the ante in pursuit of total control over the medical industry. Outraged that acclaimed physicians like Dr. Mehmet Oz of The Dr. Oz Show would dare to speak on national television about issues that go untouched by many conventional doctors, the AMA has proposed new “ethical and professional guidelines” for physicians that threaten to censor doctors who deviate from what the AMA deems as medical gospel.

A group of medical students joined by residents and fellows from the AMA recently introduced a proposal before the AMA’s House of Delegates that outlines how physicians are to conduct themselves when speaking through mass media. Because they have the power to influence millions of people when speaking on television and radio, physicians like Dr. Oz “cannot function under the same guidelines as a physician counseling individual patients,” the group contends.

So in order to maintain control of the conversation, the AMA is developing a new set of guidelines to govern what it has dubbed “mass medicine,” disparagingly referring to people like Dr. Oz as “quacks” who will “no longer … be able to benefit from a lack of specific standards and professional codes.” And doctors who fail to abide by the new guidelines, which are technically just recommendations, could face discipline for allegedly “violating medical ethics in the media.”

“The AMA will create a document clarifying what disciplinary actions may be taken against a physician who uses the media unethically,” reports the site Doctors in Oz, which is an obvious play on words referencing Dr. Oz. “There are avenues for redress available through the legal system, licensing boards, and the medical societies to name a few.”