Seventh Generation brand dish washing liquid

Unilever Buying Seventh Generation

Unilever has agreed to acquire Seventh Generation, a Vermont-based maker of “green” household products like laundry detergent and diapers.

No financial terms are being disclosed, but a source familiar with the deal says that Unilever is paying between $600 million and $700 million in cash.

September 19, 2016 | Source: Fortune | by Dan Primack

But where does this leave Jessica Alba’s Honest Company?

Unilever has agreed to acquire Seventh Generation, a Vermont-based maker of “green” household products like laundry detergent and diapers.

No financial terms are being disclosed, but a source familiar with the deal says that Unilever is paying between $600 million and $700 million in cash.

The deal comes just days after reports that Unilever was in talks to acquire Seventh Generation rival The Honest Co., which was founded by actress Jessica Alba. It is unclear if the new deal means the Honest Co. talks are over, or if Unilever is effectively seeking to corner the “green” household goods market. Honest Co. has been working with Goldman Sachs on its sale process, with price-talk reportedly in the $1 billion range.