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US Organizations File Complaint Against Sanderson Farms Over Use of ‘100% Natural’ in Advertising

Three US-based non-profits have brought a lawsuit against Sanderson Farms for its use of a 100% natural statement in product advertising.

Three non-profit organizations, the Center for Food Safety, Friends of the Earth and the Organic Consumers Association, filed the lawsuit in the US District Court for the Northern District of California last week.

The poultry producing company is making claims in its advertising about its products being natural, said Paige Tomaselli, senior attorney at the Center for Food Safety and co-counsel on the case.

“We felt the need to take this step based on the information that we received about the drug reside and information from our membership,” she told FeedNavigator. 

“We feel that consumers are being deceived in purchasing Sanderson Farms’ chicken.”

The non-profits allege the meat products generated should not be advertised with a 100% natural label because of residues reportedly found on products, according to the filing.