Words and their meanings are tricky things. Clever people, con artists, liars and CIA agents (which are all of the above, in my experience) are often very skilled at using language and manipulating both meaning and emotions to hide their true intent.

Wikipedia, an organization that is generally very friendly to the World Economic Forum and its agenda, defines the WEF as follows:

The World Economic Forum (WEF) is an international non-governmental and lobbying organisation^[1] based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, which is mostly funded by its 1,000 member companies – typically global enterprises with more than five trillion US dollars in turnover – as well as public subsidies, views its own mission as “improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas”.