When GMOs first came on the market in the 1990s, the general public didn’t know much about them. Thankfully, we’ve come a long way since then. Through the advocacy of activist organizations, including the Non-GMO Project, familiarity with the term GMO is nearly universal.
We love to see awareness of the GMO issue grow (in the early days, most Americans were unaware that GMOs were entering the food supply). We believe that everyone has the right to decide for themselves whether or not to consume GMOs, and providing folks with the latest information is what the Non-GMO Project is all about.
However, there’s still a lot of confusion about what a GMO is — and what it isn’t — due mainly to the speed at which the biotech landscape evolves. It’s not surprising. As science leaps forward, regulation lags behind. Meanwhile, new products continue to enter the market.