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Organic Consumers Association

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Care What You Wear

Would You Try the 10x10 Fashion Challenge?

"Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes." These words, spoken by British fashion icon Vivienne Westwood, are resonating with more and more people these days. As we grow tired of pawing through packed wardrobes and spending money on 'cute' outfits with a less-than-perfect fit and shoddy construction, there is renewed interest in buying better, buying less, and striving for true style over trendiness.

This shift is embodied in the recent popularity of the capsule wardrobe. This is a carefully paired-down collection of classic, neutral clothing that changes from season to season and can be mixed to create multiple outfits. It's a good way to wean oneself off trendy pieces and focus on the basic building blocks of a good look.

The transition from regular to capsule wardrobe can be daunting, which is why it's helpful to embark on a guided challenge. Project 333 is one such example. Developed by Courtney Carver, it encourages people to keep only 33 items in their closet at any given time.

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