It's tough enough when independent farmers who raise organic regenerative poultry have to compete in a marketplace dominated by corporate-owned factory farm "Big Brands."
It's even tougher when those Big Brands make false claims about their products.
This week, OCA joined five other nonprofits in filing a Federal Trade Commission (FTC) complaint against Cargill for falsely implying that its Honeysuckle White and Shady Brook Farms turkey products are produced by "independent family farmers." Because, well, they aren't.
Not only that, but Cargill makes a host of other false claims about its Honeysuckle and Shady Brook brands, all intended to imply that the brands have far-reaching benefits for workers, animals and the environment.
In fact, far from the bucolic family farms portrayed by Cargill’s marketing, Cargill’s actual production methods exploit contract farmers and slaughterhouse workers, systematically abuse animals and cause grave harms to the environment.