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The Sky Will Not Fall

Monsanto and the Grocery Manufacturers Association (GMA) have long defended their die-hard stance against mandatory GMO labeling laws, often by feigning concern for the financial impact labeling laws would have on consumers. 

Labeling will be costly for manufacturers, who will pass those costs on to consumers, our opponents have consistently argued, despite studies suggesting otherwise. 

As if concern for consumers’ wallets had anything to do with Big Food’s determination to deceive.

So the first question we asked the Campbell Soup Co. (NYSE: CPB) last week, following the announcement that Campbell’s will label all of its products that contain GMOs, was this: Will you charge more for these products after you label them?

No, the company told us.

Does that mean Campbell’s profit margins on GMO products will shrink, after those products are labeled?

No again.

It’s also unlikely that market chaos will ensue, that consumers will be hopelessly confused, or that any of the other dire predictions Monsanto and the GMA have been feeding consumers and the media will come to pass.

Campbell’s will simply label their products that contain GMOs. And the sky will not fall.

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