Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

'Unbroken Ground'

“I’ve always believed that we need a revolution in this society. Revolutions start from the bottom. They never start from the top. At the bottom are these little small farmers and fishermen. They’re committed to the same things we are, to doing something different. People who are willing to break the paradigm.” – Yvon Chouinard, founder, Patagonia

A film about food—from a clothing company?

In this film produced by Patagonia, four pioneers talk about regeneration. About the importance of soil. About the need to reinvent food.

And, it seems, like so many others these days, about the need for a revolution. 

We couldn’t agree more. It’s time for a #ConsumerRevolution. And it’s up to us to start it.

Watch the video

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