On Sunday (September 25) thousands of runners will show up early in the morning in 37 cities in 22 countries for the Global Energy Race, sponsored by Bimbo, the world’s largest baking company.
Nothing wrong with organizing a global race to draw attention to personal health and climate change—unless you’re running a company that feeds junk food to kids, and contributes to global warming by destroying the world’s soils with pesticides.
Bimbo USA is a subsidiary of Mexico-based Grupo Bimbo, which has operations in 21 countries. Here in the U.S., Bimbo’s operates more than 60 bakeries (according to the company website) and markets a long list of brands, including Arnolds, Sara Lee, Thomas’ English Muffins, Orowheat, Stroemans.
In July, Bimbo bought the Eureka Grainiac Organic line. The company also sells a brand called “Nature’s Harvest".
For the most part, Bimbo products are junk food. Search the website Fooducate.com and you’ll find nutritional information on a lot of Bimbo products, many of which high-fructose corn syrup, trans-fats, artificial color and petroleum-derived antioxidants and high levels of sugar.
That’s some crazy cognitive dissonance—encouraging a healthy lifestyle while feeding the world unhealthy food.
In a promotional video for the Global Energy Race, Bimbo promises that the race will “rock your world.” The company also promises to donate up to 250,000 slices of (junk) bread to food banks—up to 10 slices per race registration.
We challenge Mr. Servitje and Bimbo to rock our world, by taking the lead in ridding the world’s bread of toxic pesticides. A company the size of Bimbo could have a huge impact on health and global warming if instead of organizing races, the company stopped dumping pesticides into the world’s soils.
TAKE ACTION: Tell Daniel Servitje, CEO of Grupo Bimbo, do something really great for the world! Take the lead in ending the use of pesticides in the world food supply. Fill in the form on this page to send your message to Mr. Servitje.